Tailored in-house accredited training in management, leadership, sales, food hygiene+health & safety (RIPH)

Tailored in-house training in management, leadership, sales, interpersonal and communication skills, accredited by the Institute of Leadership and Management

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Marketing Skills

Duration:

1 day

Participants:

up to 12

This course is aimed at developing awareness of the marketing function and providing delegates with a range of practical marketing skills and techniques.

The objectives of the course are:

a)	To describe the basic principles of the marketing function
b)	To develop a range of practical marketing skills and techniques
C)	To practise these skills and techniques during course exercises

Course Outline:

What is Marketing? Marketing planning

	-	the steps involved, the role of the marketing function
	-	market segmentation and market targeting
	-	market and product research
	-	agreeing achievable objectives, monitoring progress and developments

SWOT Analysis

	-	internal strengths and weaknesses
	-	evaluation of products, services and organisational goals
	-	external opportunities and threats
	-	market forecasting, trends and competition